{"product_id":"blond-absolu-masque-ultra-violet-anti-brass-blonde-perfecting-purple-masque-lightened-cool-blonde-hair-500ml","title":"Blond Absolu Masque Ultra-Violet Anti-Brass Blonde Perfecting Purple Masque (Lightened Cool Blonde Hair) 500ml","description":"\u003cdiv\u003e\n\u003cp\u003eTurn brass into brilliance with Blond Absolu Masque Ultra-Violet — the anti-brass purple mask crafted for lightened and highlighted cool blonde hair. This 500 ml treatment blends violet toning with deep nourishment, helping you maintain an icy blonde between salon visits without sacrificing moisture or softness.\u003c\/p\u003e \u003cp\u003eThe rich purple formula penetrates deeply into the fiber to neutralize unwanted yellow and brassy undertones, while an ultra-nourishing conditioning complex replenishes moisture from core to tip. The result is hair that feels as hydrated as it looks: softer, shinier, and more resilient to daily styling stress.\u003c\/p\u003e \u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eViolet-toning power that neutralizes yellow and brassy undertones on lightened, highlighted hair without over-darkening the base color.\u003c\/li\u003e \u003cli\u003eDeep conditioning that hydrates and restores moisture, improving manageability and reducing frizz.\u003c\/li\u003e \u003cli\u003eEnhances natural shine and smoothness, making cool blonde tones appear more vibrant and even.\u003c\/li\u003e \u003cli\u003eSupports color longevity by keeping brass at bay between color-refresh routines.\u003c\/li\u003e \u003cli\u003eGentle enough for regular use—ideal for weekly care or whenever the brass shimmer starts to creep in.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho should use Blond Absolu Masque Ultra-Violet\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eIdeal for lightened and highlighted cool blonde shades (platinum, beige, icy blondes) prone to yellowing.\u003c\/li\u003e \u003cli\u003ePerfect for balayage or ombre styles where maintaining a clean, cool tone is key.\u003c\/li\u003e \u003cli\u003eGreat for anyone wanting to extend the life of their cool-toned color while boosting moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eAfter shampoo, apply evenly from mid-lengths to ends on towel-dried hair.\u003c\/li\u003e \u003cli\u003eLeave on for 3–5 minutes for maintenance; 7–10 minutes for deeper toning as brass returns. For extremely brassy hair, you may extend to 12–15 minutes, then rinse thoroughly.\u003c\/li\u003e \u003cli\u003eFollow with your regular conditioner or leave-in styling products for added smoothness and protection.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat you’ll notice\u003c\/h3\u003e\n\u003cp\u003eHair drifts toward a cooler, more uniform blonde with visibly improved softness and shine. Brass is visibly toned down, highlights appear brighter, and strands feel nourished rather than dry or brittle—even after heat styling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":46634268131490,"sku":"333747","price":219.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/23933800444_FULL.jpg?v=1772454032","url":"https:\/\/www.europacosmetica.co.nz\/products\/blond-absolu-masque-ultra-violet-anti-brass-blonde-perfecting-purple-masque-lightened-cool-blonde-hair-500ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}