{"product_id":"paul-mitchell-platinum-blonde-shampoo-cools-brassiness-eliminates-warmth-1000ml","title":"Paul Mitchell Platinum Blonde Shampoo (Cools Brassiness - Eliminates Warmth) 1000ml","description":"\u003cdiv\u003e\n\u003cp\u003eKeep your platinum shade looking icy after every wash. This shampoo cools brassiness and eliminates warmth in high-lift blonde hair.\u003c\/p\u003e \u003cp\u003eYou have a targeted tool for the yellow tones that creep into ash blonde levels over time. Lather the product into wet hair just as you would any regular cleanser to start refreshing your color immediately.\u003c\/p\u003e \u003cp\u003ePlatinum strands show changes faster than darker hair. Warmth surfaces sooner on lifted textures. This formula meets that schedule by attacking unwanted tones at the source during your clean.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCools Brassiness:\u003c\/b\u003e Neutralizes yellow castings so your hair stays bright and reflective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEliminates Warmth:\u003c\/b\u003e Resists orange or gold shifts that make lighter looks look dulled.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e1000ml Capacity:\u003c\/b\u003e Offers a substantial amount to sustain a routine over several weeks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe large volume means you can wash frequently or rotate this with other treatments without rushing back to the store. One bottle supports you longer than smaller alternatives.\u003c\/p\u003e \u003cp\u003eThis approach keeps your blonde looking intentional and cool-toned. You spend less time fixing discoloration and more days enjoying the exact platinum finish you want.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":50605470875810,"sku":"316196","price":121.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/23037863744_FULL.jpg?v=1791849143","url":"https:\/\/www.europacosmetica.co.nz\/products\/paul-mitchell-platinum-blonde-shampoo-cools-brassiness-eliminates-warmth-1000ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}